What ‘mobile-friendly’ actually means for your local business

Everyone says you need a “mobile-friendly” website. But what does that actually look like in practice?

It’s not just about making sure the text fits on the screen. It’s about understanding that mobile users are in a hurry, often distracted, and looking for specific information.

Thumb-friendly buttons

Can you tap the buttons without zooming in? Are they far enough apart that you don’t accidentally click the wrong one? If a user has to pinch and zoom to use your menu, your site isn’t mobile-friendly.

Readable text

Tiny text is a strain on the eyes. Your main content should be at least 16px font size so it’s comfortable to read without squinting.

Fast loading

Mobile networks can be slow. If your site is heavy with huge images and video backgrounds, it will crawl on a 4G connection. Google penalises slow mobile sites, so speed is non-negotiable.

Phone numbers that work

This sounds obvious, but make sure your phone number is a clickable link. Mobile users don’t want to copy and paste or try to memorise a number to dial it. One tap to call is the standard.

No pop-ups

Please, for the love of good design, stop using full-screen pop-ups on mobile. Google hates them, users hate them, and they are impossible to close on a small screen.