Elite Plumbers
Emergency plumbing service replacing expensive lead-gen sites with owned traffic.
The challenge
They were paying per-lead fees to directories and wanted direct enquiries they controlled.
What we did
Built focused landing pages, set up Local Services Ads and tightened tracking so ad spend followed real calls.
Lead volume
2x direct enquiries from Google
Cost per lead
-38% vs directory spend
Response time
<10 minutes during peak hours
Services delivered
The brief
Elite Plumbers relied on lead marketplaces that took a fee for every job. They wanted more control and a way to capture high-intent searches like “emergency plumber near me.”
What we delivered
- High-intent landing pages with trust signals and emergency CTAs
- Local Services Ads with service areas, licences and review sync
- Call tracking to tie ad spend to booked jobs
- Review follow-up emails to keep the Local Services Ads badge active
Outcome
The team now owns the leads and can scale spend when the calendar allows. Calls come straight through instead of via third-party apps, and the owner can see which campaigns bring profitable jobs.
“We finally know which calls come from Google, and we're not handing over a cut to lead sites.”
Sonia, owner at Elite Plumbers
Want similar results for your business?
Book a quick call and we’ll map out a clear plan to get you more enquiries.
Book a free call