The Grooming Room
Barber shop refresh delivering more bookings from Google and walk-ins.
The challenge
Walk-in trade was steady but phone bookings had slowed, and the old website didn’t show up in local searches.
What we did
Rebuilt the site with a modern look, clearer services, Google Business optimisation and simple booking prompts.
Increase in calls
+40% in 3 months
Booking fill rate
Weekend slots filled 2 weeks ahead
Google visibility
Top 3 for 'barber near me'
Services delivered
The brief
The Grooming Room wanted a website that matched the experience in the chair—clean, easy-going and quick to book. They also needed to show up when locals searched for a barber nearby instead of relying on footfall alone.
What we delivered
- Streamlined single-page layout with clear services and pricing
- Integrated online booking with a prominent CTA on mobile
- Google Business profile tune-up with new photos and service areas
- Tracking set up for calls, bookings and directions requests
Outcome
Bookings now come from a mix of direct searches and repeat customers. The owner can see which channels drive calls, and the team knows daily availability before the doors open.
“The new site looks sharp and the booking link just works. Saturdays are now booked up in advance.”
James, owner of The Grooming Room
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